It's a complete belief reprogramming system that creates identity-level change.

Every RECODE has been intentionally designed to help transform a specific block of limiting beliefs using principles from neuroscience, psychology and learning science.

Here’s how it works:

When you begin a RECODE, you’ll first be guided through a relaxation exercise to help settle the mental chatter and bring your mind and body into the present moment.

From there, we spend approximately six minutes following a gentle breathing pattern as a bridge into the RECODE. The breath gives your mind something simple to focus on, helping turn your attention inward while shifting your body toward a calmer physiological state. Research shows that intentional breathing practices can help regulate your nervous system, improve mood and reduce physiological arousal, creating an ideal foundation for the work we’re about to do.¹⁻³

Once you’re in this deeply relaxed, focused state, we intentionally activate the old beliefs—essentially bringing the existing pattern “online” in the brain so we can update it. Current theories of memory reconsolidation suggest that before a memory or belief can change, it first needs to be reactivated.⁴⁻⁷

You may even notice that you’re able to observe those old thoughts and beliefs with a little more distance than before—as though they’re no longer quite as fused with who you are.

From there, I guide you through the heart of the RECODE: a memory reconsolidation exercise.

Using powerful metaphors, guided imagery and a new emotional perspective, we introduce information that challenges the old belief while it is still active. The goal is to create a new experience that your brain can integrate, allowing the old pattern to begin updating with a new perspective. This process is inspired by current memory reconsolidation research, which suggests that memories become temporarily open to modification when they are reactivated under the right conditions.⁴⁻⁸

Next, we use a short future-pacing exercise to mentally rehearse where you’re headed and begin strengthening the identity you’re stepping into. Research shows that vividly imagining future experiences activates many of the same brain systems involved in remembering the past, making future possibilities feel more familiar and achievable.⁹

As you come out of the RECODE, you’ll complete a short EFT Tapping session. This helps you consciously reconnect with the new beliefs while reducing any lingering emotional intensity that may still be attached to the old ones. Research has shown EFT to be a highly effective tool for transforming beliefs.¹⁰⁻¹³

Then comes one of the most important parts…

For the rest of the week, we reinforce your new beliefs through repetition, emotion and intentionally looking for evidence that supports the person you are becoming.

Research on learning shows that repeatedly recalling and engaging with new information strengthens long-term learning far more effectively than simply hearing something once.¹⁴⁻¹⁸

That’s exactly why you’ll complete your RISE and REST tracks every day.

The RISE track is designed to elevate your emotional state while repeatedly strengthening the thoughts, language and identity of the person you’re becoming.

The REST track is designed to be listened to before sleep, when your brain naturally continues important memory consolidation processes overnight, helping stabilize newly learned information.¹⁹⁻²²

Throughout the week, you’ll also actively seek evidence, wins and celebrations that support your new beliefs.

This isn’t about ignoring reality or pretending challenges don’t exist. It’s about intentionally training your attention to notice more of what aligns with the person you’re becoming. Research shows that our attentional systems can be shaped by what we repeatedly practise noticing, influencing what naturally stands out to us over time.²³⁻²⁵

At the end of the week, you’ll be asked to rate how true that new belief feels compared to before you started the RECODE.

The re-rating of the belief is a chance to see your own transformation reflected back to you. So often, change happens gradually enough that we don’t realize just how much we’ve shifted until we stop and look.

Beliefs act like predictive models. Your brain is constantly making predictions about yourself and the world based on previous experience. When those predictions are updated in a RECODE session, your attention, emotions and behaviours naturally begin to update as well. This is where we remove the need for willpower and allow changes to come easily!

References

1–3. Balban et al. (2023); Zaccaro et al. (2018); Laborde et al. (2022) — Breathwork, autonomic regulation and mood.

4–8. Nader (2015); Elsey, Van Ast & Kindt (2018); Sinclair & Barense (2019); Exton-McGuinness, Lee & Reichelt (2015); Osorio-Gómez et al. (2023) — Memory reconsolidation, prediction error and memory updating.

9. Viard et al. (2011) — Episodic future thinking and mental simulation.

10–13. Clond (2016); Stapleton et al. (2020); Church et al. (2018); Choi et al. (2023) — EFT and emotional distress.

14–18. Roediger & Butler (2011); Karpicke & Roediger (2008); Karpicke & Blunt (2011); Roediger & Karpicke (2006); Cepeda et al. (2006) — Retrieval practice, repetition and spaced learning.

19–22. Diekelmann & Born (2010); Ackermann & Rasch (2014); Alger et al. (2015); Tempesta et al. (2018) — Sleep and memory consolidation.

23–25. Hakamata et al. (2010); MacLeod & Mathews (2012); Martinelli et al. (2022) — Attention and attentional bias modification.

26. Parr & Friston (2018) — Predictive processing and the brain’s internal models.